CBP Marketing


 The CBP™ Marketing is geared towards persons interested in pursuing a career in marketing or improving their marketing skills. The course provides the essential information and skills required by professionals who have to make marketing decisions that are important to the direction performance of an organization or business. If a particular approach to marketing in any environment is what you need, then this course is for you.

Target Audience:

  • New comers to marketing,
  • Sales
  • customer service teams.


objective of this program is to:

  • Introduction to Marketing
  • The importance of effective communication and setting appropriate communication goals
  • How to be successful in marketing
  • Understand why and how marketing affects business
  • How to develop a successful marketing plan
  • The importance of positioning
  • How create an effective marketing strategy
  • Integrate Technology in marketing

Assessment Strategy:

  • Pre courses Assessment
  • Post course Assessment

Course Outcomes

At the end of this training program, you will be able to:

  • Understand consumer behaviour
  • Assess both the product and the market
  • Determine the price and distribution of the product
  • Product presentation, pricing and distribution
  • Analyze marketing strategy
  • Assess technology into the marketing process, including the use of web sites, email marketing, search engine marketing, and social media marketing
  • Assess and evaluate marketing plan

Modules Covered


  • Module 1: Introduction to Marketing 
  • Module 2: Consumer Behaviour
  • Module 3: Developing A Marketing
  • Module 4: Introduction To Product And Market Assessment Plan
  • Module 5: Target Marketing And Segmentation
  • Module 6: Brand Positioning
  • Module 7: Marketing Strategy
  • Module 8: Communication Goals
  • Module 9: Product Planning
  • Module 10: Pricing
  • Module 11: Distribution
  • Module 12: Technology In Marketing
  • Module 13: Marketing Strategy Evaluation

SAR 4,000.00

Including VAT

Experience Level:
How did you hear about us?
Code: CBP-Marketing
City: Riyadh
Language: English
Duration: 5 Day(s)