CBP™ Professional Marketing
- Duration: 5 Days
- Language: Arabic & English
Courses Description
The CBP™ Marketing is geared towards persons interested in pursuing a career in marketing or improving their marketing skills. The course provides the essential information and skills required by professionals who have to make marketing decisions that are important to the direction performance of an organization or business. If a particular approach to marketing in any environment is what you need, then this course is for you.
Target Audience
This course is recommended for Marketing personnel, business leaders, senior executives, managers and supervisors.
Objectives
At the end of this program, you will be able to know:
- Understand consumer behavior
- Assess both the product and the market
- Determine the price and distribution of the product
- Product presentation, pricing and distribution
- Analyze marketing strategy
- Assess technology into the marketing process, including the use of web sites, email marketing, search engine marketing, and social media marketing
- Assess and evaluate marketing plan
Module 1: Introduction to Marketing
- Marketing And Its Components
- The Eight Components Of Marketing
- Marketing Framework
- Marketing Analysis
- Market Research
Module 2: Consumer Behavior
- Define Consumer Behavior
- Consumer Buying Decision Process
- Consumer Behavior And Its Effect On
- Purchases
- Four Behaviors Consumers Exhibit
- Prior To Purchase
- Consumer Behavior And Its Effect On
- Marketing Plans
- Factors That Influence Consumer
- Behavior
Module 3: Developing a Marketing Plan
- Attributes Of A Marketing Plan
- Types Of Products
- Product Life Cycle
- Pricing Strategies
- Product Or Service Distribution
- Importance Of Promotional Strategies
Module 4: Introduction To Product And Market Assessment
- Importance Of Analyzing Your Product
- Product Assessment Cycle
- Reasons For Creating A Marketing Plan
- Eight Elements Of A Market Analysis
- Trends Help Marketers Target The Market
- Demographics In Marketing
Module 5: Target Marketing And Segmentation
- Target Marketing
- Key Factors Of Market Segmentation
- Why And How To Segment Markets
- Common Market Segments
Module 6: Brand Positioning
- Brand Positioning
- Develop Your Own Brand Position
- Customer Emotions Role In Positioning
- Strategy For Implementing Position
Module 7: Marketing Strategy
- Developing A Market Strategy
- Market Strategy Linked To Sales
- Building Or Taking Market Share
- Selecting A Competitive Strategy
- High Pricing Versus Low Pricing Strategy
- Problems And Opportunities
Module 8: Communication Goals
- Communication Plan And Their Effect On Market Behavior
- Communication Objectives
- Communication Tools
- Communication Goals
Module 9: Product Planning
- Goal Of Product Planning
- Importance Of Understanding Customer Preferences
- Selecting Product Name
- Naming Techniques
- Product Presentation
- Importance Of Knowing Your Audience
- Types Of Product Presentations
Module 10: Pricing
- Price As It Pertains To Marketing
- Cost Factors
- Pricing Strategies
- Reasoning Behind Pricing Strategies
- Discount Pricing
- Guidelines For Competitive Pricing
Module 11: Distribution
- Distribution Process
- Distribution Strategies
- Direct Channel Distribution
- Indirect Channel Distribution
- Physical Distribution Process
- Inventory Management
- Order Processing
Module 12: Technology In Marketing
- Role Of Technology In Marketing
- Four Segments Of Internet Marketing
- Social Media As A Marketing Tool
Module 13: Marketing Strategy Evaluation
- Why A Marketing Plan Evaluation Is Necessary
- Type Of Marketing Evaluations
- Identifying Strengths And Weaknesses
- Evaluation Process Checklist